Email Marketing = Digital Direct Mail

Struggling To Survive

Is it me or do we get several hundred emails each week?  Business and Personal, Products and Services, Social Media Updates and Event Invitations.  It might even be several hundred per day. Let’s transport our state of minds back into REALITY for a moment.  Before the internet become the machine it is today, marketers relied on...

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Life Planning… Insurance, Retirement and The Invincible 20′s

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Life Planning is about asking the right questions that evolve around life stages and how those stages relate to money.  Obviously when we are born…  we are void of financial responsibility until the age of 18, earlier for some and later for others.  Age does not determine financial responsibility, but learning to plan for life’s stages...

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Sales Rep..Broker..Distributor..Agent..Manufacturer’s Rep?

marketing-mix

A manufacturer’s rep is usually an “independent” sales rep working on straight commission, focused on taking manufacturer’s products to market through sales distribution across certain targets, demographics, industries, etc…  Some manufacturer’s reps will represent several product lines across different industries that may or may not compliment each other.  Manufacturer’s reps seek out new product lines and opportunities...

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Insurance, Insurability, Insurance Types and Insurance Markets

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Insurance can be defined as a risk management tool, which is used to protect against the risk of an uncertain loss.  The equitable transfer of “the risk of loss”, from one entity to another, in exchange for payment.  The “insurer” is the insurance company or carrier and the “insured” or policy-holder is the person/ entity...

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Insurance Quotes & Real Expectations

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Insurance consumers seem to assume that all insurance quotes are the same and take about the same amount of time.  WRONG! For an insurance company to take the risk or the ”fiscal responsibility” of someone’s else’s property, equipment, assets and even life, we have to understand that each risk contract has a specific definition such as Automobile, Home, Business, Equipment, Liability, Workers...

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Optimize Sales Operations

the lone ranger

TIME IS MONEY! Would you agree that optimizing sales based competencies, collaboration, functions and operations are critical to maximizing profitability for income producing positions? With the increase of “ZERO RISK” sales jobs offering no base salary and gladly pushing for 100% commission based selling, the very least those organizations should offer include business processes that maximize operational efficiencies as...

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Insurance, Savings, Risk Management, Asset Protection?

Clock, Musee D'OrsayParis, FranceJune 2000

BE REALISTIC!  BE RESPONSIBLE!  BECOME EDUCATED! There seems to be a growing distrust from Joe Consumer towards insurance, savings, risk management, asset protection and investments.  Overcoming this lack of trust from the insurance, banking and financial service industries increase costs in client acquisition, time to acquire new customers, longer service cycles and education and higher attrition...

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Renaissance Competence

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How do companies, organizations and the business community view professionals with multiple role based competencies, cross-functional skill sets and attributes that are widely transferable from industry to industry?  Answers would most likely vary, but the competitive world we live in stresses “hyper-specialization”.  To grow and continue to learn or not grow and only learn to do one...

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